Search that shoppers love

Most people know what they like when they see it. Miros’ visual search removes the frustration of typing and guessing keywords, allowing users to focus on what they see.

Search that shoppers love

Most people know what they like when they see it. Miros’ visual search removes the frustration of typing and guessing keywords, allowing users to focus on what they see.

My Role:

Head of UX
My responsibility was to improve the usability, adoption, and user satisfaction of Miros core products

What I did:

UX Strategy
Research
UX data analysis
Prototyping
Interaction design

With whom:

CPO
Developers
ML Engineers
Users (for testing)
Marketing
Support

Miros core products

Wordless Search

Effortless product
discovery without typing

Discovery Bar

Find exactly what you want, in any language

Inline Recommendations

Hyper-relevant suggestions

Wordless Search

What is it and how did I improve it?

What is it?

It is a visual search designed to help users find what they’re looking for without the need to type or describe it. Instead users can simply interact with images. By interpreting user interactions in real time, AI refines the product recommendations, offering relevant results.

Who uses it

Top retailers around the world use it to improve their customers shopping experiences.

Ravensburger: 4.8x higher conversion rate
Momox Fashion: +19% GMV and a 10% rise in ARPU
ON24.ee: (Data has not been publicly presented)

And many more. Want to try it? Test it here

Designed to fit any brand

I designed The Wordless Search to be adaptable to any brand. All interface elements are customizable via admin to match with each merchant’s branding, ensuring a seamless fit into their existing ecosystem.

Auditing the current state

To understand the challenges, I conducted:

User interviews and testing: Identified user pain points and validated hypotheses.
Value creation: Documented how users currently interact, their pain points, and features that could address these issues.

Metrics & dashboards

I defined user events to track and built Metabase dashboards to monitor interactions. These dashboards provided insights into user behavior and helped me to identify actionable trends.

I'm comfortable using Metabase, Amplitude, and Google analytics.

Planning improvements

Based on the findings, I developed a clear roadmap.

What to improve: Prioritized updates to improve usability and increase engagement.
How to measure impact: Defined clear goals and expected outcomes for each change.
Detailed proposals: Documented each improvement with clear objectives and expected benefits.

Designing solutions

To ensure the changes were understood by all stakeholders.

I created detailed user flows for every proposed solution.
Simplified complex problems into clear and actionable designs.
Created interactive prototypes that allowed to understand proposed changes easily.

Testing and validating

To ensure every improvement delivered measurable impact, I relied on a robust testing framework that included:

Split tests: Compared variations to measure impact.
User tests: Validated changes with real users.
Experiments: Assessed outcomes in various experiments.

Experimenting to maximize every opportunity

Thanks for visiting. If you’re interested in creating something impactful or just want to connect, feel free to reach out.

Or email me at design@ahtoparn.com